Tag Archives: Economics
The Ease of the Sale
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I am often asked how to measure how platforms are doing with their efforts. As I consider that question, I look at balance sheets first to see how the business is behaving. Are they investing? Are they changing other behaviors? Have they reached a point where they cannot be stopped? How “easy is their sale”?
Platform Strategy for Brands
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When people attend classes I’ve taught about strategy or economics, the questions often focus around how brands should approach an innovation and platform strategy. Those questions recently came up again in a different format, so I took notes and decided to start putting some of the most frequently asked questions on my blog.
The Power of The Pixel
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An article was published on Wired recently about Facebook’s failure to suppress fake news. The epically long, but must-read article is titled “Inside the Two Years that Shook Facebook — And the World”. As I read, in particular, I noted the implications to corporate power, retail economics, and platform marketing in the content… “For the […]
Getting Started With A Business: Keep Your Focus
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Focus is essential for achieving a goal… any goal. Owners of new cloth diaper companies tend to spend a great deal of time looking at (and worrying about) what other cloth diaper companies are doing. What everyone else is doing doesn’t matter. What *does* matter is what you are doing, how you are doing it […]
Cloth diapers cost less than disposables, but is that enough?
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One of the most oft quoted arguments in favor of cloth diapering is based purely in dollars saved per child wearing cloth diapers. Most experts agree cloth diapers are less expensive than disposable diapers. The amount saved varies by source but usually ranges from $1200 – $2000 per child, assuming two years of use. For […]
Selling Cloth Diapers Effectively
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Today, there are millions of bumGenius, Flip and Econobum cloth diapers in circulation all over the world… so many individual pieces that we’ve finally lost count. Using numbers from several years ago, we calculated that our brands had already probably prevented the use of at least a billion disposable diapers, assuming only one owner and […]